How to Create Quality Video Content for Your Website

Whether you’re aiming to captivate potential customers with virtual tours or engaging videography, high-quality video content is key.

This blog will cover everything you need to know about how you can create quality video content that not only enhances the look of your website, but also drives engagement and growth.

Why Quality Video Content is Important for Your Website

Having video content on your website has many benefits. Not only does it increase engagement with your audience, but it also enhances your brand’s personality and visibility. This, in turn, can lead to more conversions, leads, and followers.

Mobile video consumption is continually on the rise, with 91% of businesses using quality video content as a marketing tool. Through the combination of visual, audio, and storytelling aspects, video content captivates and engages viewers more efficiently than other forms of content.

A couple examples of businesses gaining traffic with video content include:

• Buzzfeed’s Tasty video shorts attracted millions of followers to the social media platforms.
• GoPro’s marketing strategy is based on user-generated content, which directly contributed to some of their best-performing videos.

Simply put – video marketing has the highest potential for promoting your products, brand, and services by boosting online traffic, sales, and conversion

What Types of Video Content Should You Create?

Focusing on your goals, targets, and what you want to achieve from your content is the best way to determine what type of video content you should create. Various formats attract different streams of attention, so it’s important to choose the format that best suits your topic and allows for clear communication with your targeted audience.

Here are some key questions to ask about the nature of your video content:

• Are you looking to educate or entertain your audience?
• Who is your target audience, and what are they interested in?
• What type of information/messaging is in your videos? What needs are you addressing to your audience?
• What does your ideal audience look like? What is their age demographic? Gender? Marital status? Employment? Interests?

Once you have a firm idea of your video content, you can start thinking about the best format for conveying it to your audience.

Here are a few video formats to consider:

• Tutorial (Great for increasing sales & client conversions)
• Testimonial (Great for brand-building and
• Product Demos (Great for growing sales & client conversions)
• Webinars (Great for growing sales & client conversions)
• Behind-the-scenes footage (Great for brand-building & product conversions)

• Shorts & Viral Videos (Great for brand-building, increasing sales & client conversions)
• Video Blogs (Great for brand building & client conversions)

Planning Your Video Content Strategy

When planning your video content strategy, there are a few things you need to keep in mind to keep motivation up and procrastination down.

Define Your Audience

As mentioned previously, know who your target audience is, what they want, why they’re looking for it, and how you can fulfil their needs. These questions will help you to create content that resonates with your audience and provides value to your content.

Explore Ideas

There are a few things to consider when looking for new and creative video content ideas. What are some trending topics and discussions surrounding your topic? What are your competitors doing that works for them? Is there anything you can do differently to achieve bigger and better results? What kind of feedback are you currently receiving from your audience? Is there something you can create that your audience is currently lacking?

Create a Video Content Outline

Once you’ve established a few ideas for your video content, it’s a good idea to create a structure to organise them and let them take shape.

Start with a good opening and introduction to grab people’s attention and give them an idea of what your content is about. This could be achieved through asking a question, stating a statistic, or sharing an anecdote.

Organise your key points by putting your video’s main ideas into a sensible structure that flows, is easy to understand, and keeps your audience interested. Make sure you include examples and supporting evidence that strengthens your key points, products, claims, examples, and/or data. This will not only bring credibility to your brand and content but also help your audience connect to you and your content.

Once you have listed all of your key points, make sure you end your video with a conclusion that will leave a lasting impression on your audience. This can be achieved through a thoughtful closing statement, a reiteration of your key points, a call to action, or an invitation to learn more.

Set Clear Goals and Targets (with Room for Growth)

When starting a new project, it’s important not to get overwhelmed by setting unrealistic goals or time constraints. Start small and give yourself manageable and practical targets that will allow you, your business, and your content to grow over time

Create a Schedule for Content Creation and Posting

A great way to stay organised and motivated is to create a content creation calendar. You can schedule days dedicated to certain aspects like researching, script writing, filming, editing, and posting. Publishing your content at the same time or on a specific day will help algorithms acknowledge and distribute it to your audience and potential clients.

What Do You Need to Create High-Quality Videos?

Now that you’ve established what your video content is about, you need to focus on how you are going to create your videos physically.

Obviously, the bigger the budget, the better the production. You can still create great video content while on a budget. Even a camera phone can create excellent content with the right tools. Consider using a tripod to avoid shaky footage and click-on lenses (specifically wide-angle) to help enhance your camera phone’s quality.

Audio quality and lighting are just as important as video quality. The addition of a microphone and some lighting rigs go a long way. Your audience needs to be able to hear your content clearly to make the best impact.

Make sure you have minimal background noise and that you aren’t too far away from your microphone. If your room echoes, add pillows and blankets to help absorb the sound. If you cannot afford lighting, try to put yourself in an area with lots of natural light or film in front of a window. You need your content to be audible and be seen clearly.

How to Shoot Professional-Looking Videos

If you are shooting video content for your business by yourself, make sure you have all your equipment set up before you start.

Centre yourself in the frame and ensure your area is in focus. Consider the placement and relationships between the objects in your frame and ensure everything is balanced accordingly.

Your light source should be in front of you. If you have two light sources, set the second one at a 45-degree angle from your current light source. This will add complementary shadows and contours to your face and tone down your primary lighting source. If you are shooting outside, consider using reflectors and focus on the intensity, direction, and quality of light.

Your background should be simplistic and not too distracting. It should tie into your branding and give a good impression. An additional light source from either a candle, lamp, or a personalised neon light sign in your background can add warmth, professionalism, and brand affirmation.

What Are the Best Practices for Editing Your Videos?

There are many free and paid software programs for editing videos. Most smartphones already have a built-in editor.

Video editing software is great for making colour corrections, cropping, contrast and brightness adjustments, improving video quality and exporting settings, adding greenscreen and other special effects, adjusting and correcting audio levels, adding transitions and text, and overall boosting the professionalism of your video. Make sure you choose software that suits your needs and level of expertise.

Promoting Your Video Content

There are many ways to share your video content.

You can use social media platforms like YouTube, Facebook, Instagram, Snapchat, and TikTok.

You can also post your content on your website or video landing page, which is a great way to communicate with pre-existing clients or potential buyers browsing your site. You can also include your video content in email newsletters so that your audience is immediately notified when there’s something new for them to check out!

Creating Video Content for Your Website: The Key Takeaways

We hope you’ve found this article on how to create quality video content for your website useful. Here’s the key takeaways:

• Producing high-quality video content is vital for effective marketing efforts.
• By applying the tips and strategies outlined above, you can enhance your video production and effectively engage your intended audience.
• Every stage, from planning to sharing, holds significant importance in crafting outstanding content.
• With these insights, you’re ready to develop compelling video content that distinguishes you from the rest of the market.

Need Help Creating Video Content? Get in Touch!

Need help with creating quality content for your website? At Virtually Here, we’re proud to provide professional services for virtual tours, business promotion, social media content, and all things video production.

Our team use state-of-the-art equipment and cutting-edge technology to provide content that stands out above the rest. So, whether you’re aiming to highlight what sets your brand apart, showcase your products and services, or share customer testimonials – you can rely on our team of professionals to bring your vision to life. Contact us today for more information about how we can help.